Identify Target Audiences
Now that you’ve identified what you’re trying to accomplish through your signs (and figured out where you’re going to look for indicators of success), the…
Lesson Category: Segmentation
Making Strategic Choices
The Ansof matrix In the Ansof matrix, the idea of offering existing products to existing markets is called penetration. In this scenario, you know that…
What if we don’t have data?
If you are like most small heritage/nature organizations, the above exercise served to illustrate just how little you know about your current visitors. You may…
Who’s not coming? Learning about your greater markets
Marketing Organizations One of the perennial drawbacks of gathering data at your site is that you get detailed information about who is coming, but not…
Define Segmentation Methods
There are many ways of understanding our audiences and segmenting them into groups. Do these look familiar to you? Demography: What life stage are your visitors…
Define Market Segmentation
Those of us who create magical visitor experiences for a living are sometimes loathe to talk about target markets. The term is vaguely distasteful. We…