A Confluence of Missions
“Interpretation is a mission-based communications process…” In crafting educational experiences that are rewarding and successful for our visitors (and our organizations), we need to look…
Lesson Category: Segmentation
What is your audience’s MAKE?
In seeking to become more relevant to our communities, it’s helpful to delve as far as you can into their values. Specifically, it can be…
What has changed?
The faces of the nation have changed More than one in five Canadians wasn’t born here; 23% of us are immigrants,((by this we mean they…
Staring down the rabbit hole of change
I am an interpretive planner and visitor experience advisor. I work with museums, historic sites, zoos, aquariums, and parks helping them evaluate and improve their…
Our relationship with information has changed
Those of us who have been in the business for a long time have seen a sea change in our relationship with information. Museums and…
Define Barriers to Participation
The Unseen Barriers Around Your Heritage Site Why isn’t everyone on earth coming to your museum or nature centre? Why isn’t everyone in your town…
Define potential market segments
In working to ensure our future relevance, one of the questions that might come to mind is, should we be looking at deepening our relationships…
Draft a current market overview
Having assembled your social science data as best you can, it’s time to write a one page report to your superiors. For the purposes of…
Assemble and interpret social science data
In the heritage sector, we look at audience segmentation as a way of asking, “Who do we need to connect with to meet our goals?”…