Interpretive Signs: Attractive, Brief, Clear

Join us for an online introduction to planning, writing, and evaluating wayside interpretive signs. This is a practical intro to the basics of creating signs: visual experiences for your visitors that are attractive, brief, clear—and effective. A good sign is one that gratifies the visitor and meets your goals. We will investigate creative ways to achieve both ends, from planning through execution.

Don · November 14, 2020
Course
Materials

Join us for an online introduction to planning, writing, and evaluating wayside interpretive signs. This is a practical intro to the basics of creating signs: visual experiences for your visitors that are attractive, brief, clear—and effective. A good sign is one that gratifies the visitor and meets your goals. We will investigate creative ways to achieve both ends, from planning through execution.

Workshop includes:

  • Types of wayside signs, and how an interpretive approach enhances them all
  • The planning process: understanding your goals, your audiences, and your logistical environment
  • Interpretive writing: how to say the right words, in the right way, within an extremely concise medium
  • Using images, illustrations, and infographics, and how to work effectively with graphic designers
  • Testing and prototyping interpretive signs. 

Recommended but not required: Exhibit Labels: An Interpretive Approach by Beverly Serrell. Here's an Amazon link (I don't get affiliate revenue.) 

About Instructor

Don

I am an interpeter. Currently, I make my living as an independent interpretive planner, writer, and visitor experience strategist. I have been doing interpretation in one form or another since 1982, first with Alberta Parks in Kananaskis Country, then as co-founder of Calgary’s Evergreen Theatre. I have worked in four levels of government including the National Research Council, Parks Canada, Capital Regional Parks, City of Calgary Parks, and the National Capital Commission. I have worked in the nonprofit sector in jobs that include Calgary Zoo, Vancouver Aquarium, and Stanley Park Ecology Society, and I have worked in the private sector for companies like Dinosaurs Unearthed, Celebrity Cruises, and my own company Don Enright Consulting. This website, Interp Academy, is my new baby. I really hope it is useful to you.

4 Courses

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Course Includes

  • 7 Units
  • 25 Lessons
  • 1 Quiz
  • Course Certificate